Job Description/Requirements Build brand awareness through various media outlets Plan sales and advertising campaign Collect and analyze market research data Identify potential markets and test them extensively Work within various multimedia outlets to promote a product Design and oversee ad layouts Decide which media format best suits the assignment Present projects to clients and work with them to strategize and improve the material according to their needs Work within a team of marketers to collaboratively create an ad campaign Keep track of and balance budgets Establish beneficial pricing strategies Negotiate advertising contracts