ICT Digital Marketer
Jireh Technologies Limited
Software & Data
Lagos |Full Time
IT & Telecoms | Confidential
Job Description/Requirements
Job Description:
Website Optimization
Implementation of basic SEO strategies including keyword research link acquisition and on-site optimization.
Familiarity with digital marketing optimization tools such as Google search console, Keyword Planner, Hubspot.
Monitor daily performance metrics to understand SEO strategy performance
Social Media Community Management
Daily management of social media platforms using tools like Tweet Deck, Buffer, Hootsuite etc.
Must be able to automate products marketing using all the social media handles.
Become an advocate for the company across social media platforms, engage in relevant dialogues and answer questions where appropriate.
Design graphics for social media using tools like canvas.
Conversion of blog posts and press releases into short video content for social media use
Execute social media campaigns, Ads/sponsored posts as required
Suggest and implement new concepts and strategies to improve brands awareness via social media
Stay up to date with current technologies and trends in social media, design tools and applications
Conduct market research to identify opportunities for the promotion and growth of the organisation
Content Generation and Distribution.
Work with the communications team in the ideation and generation of content for online communications for the company and its subsidiaries across digital media platforms.
Driven awareness of new blog posts by publishing articles in technology and data centre forums and groups.
Analytics
Familiarity with digital marketing analytics tools such as google analytics
Use tools like Meltwater, Tweetdeck, Hootsuite, Mention, IO Analytics to monitor trends on social media tools, opportunities in user-generated content surrounding the business and report notable threats to the supervisor
Required Qualifications & Skills:
BSC/BA in marketing
Outstanding communication and interpersonal abilities
Proven experience using SEO
Solid knowledge of marketing techniques and principles
Good understanding of marketing research techniques, statistical and data analysis methods
Excellent knowledge in MS Office, WordPress, Wix, basic HTML and marketing software e.g. CRM
Thorough understanding of social media and web analysis
Experience managing multiple social media accounts
A team player with a customer-oriented approach to creativity and commercial awareness
Abilities to effectively set priorities and deliver within tight deadlines
Salary: NGN 200,000